The Astera Alliance Program Values Resellers and System Integrators

The Astera Alliance program helps reseller and system integrator partners to provide industry-specific solutions for customers that include Astera products, enabling them to take advantage of Astera’s innovative technologies to effectively meet the challenges of today’s complex data integration demands.

Astera delivers a next-generation data integration system that offers key benefits in the follow­ing areas:

• Ease of use and short learning curve
• A powerful yet intuitive integration environment that reduces development cost and time
• Fast and easily embeddable parallel data processing engine
• Straightforward and affordable pricing

Why are resellers and system integrators so important to the Astera Alliance? They know their customers and provide personalized consulting and direct support to ensure those customers get the best Astera solution for their particular needs, with unparalleled support. They have diverse relationships with vendors throughout the data integration space, enabling them to offer Astera software with hardware, networking solutions, customer application software, project management, and consulting services to create value-added solutions that address the specific IT needs of their customers. Resellers and system integrators have the advantage of Astera Alliance partner discounted pricing, so they can provide industry-leading solutions to their customers at lower prices.

As part of Astera Alliance, resellers and system integrators are able to offer their customers the benefit of an entire team of experts. Customers have access to the knowledge bases of both their reseller/integration consultant and Astera. Resellers are in the unique position of being able to work directly with Astera’s technical staff, ensuring that customers get their data integration issues resolved quickly.

Finally, resellers and system integrators are able to focus on each customer and thus stronger relationships emerge. They also have strong relationships with Astera developers, support staff and sales staff, providing a win/win for the customer.

Resellers and system integrators are an important part of the data integration industry and a valued component of the Astera Alliance program. Together we will work to bring your data management and data integration solutions to market faster, easier, and with greater impact than ever before.