Category: Astera Data Prep

Clean and accurate data is the foundation of organizations’ decision-making processes and is the reason why they’re heavily investing in data quality solutions. The global Data Quality Tools market was valued at $3.23 billion in 2023, and projections show that…

A clear understanding of data health enhances data quality and trustworthiness. This is where data exploration comes into play.  Data exploration provides extensive insights into the characteristics of your data. You can uncover data anomalies and learn how to address…

Machine Learning (ML) focuses on developing algorithms and models that enable computers to learn from and make predictions or decisions based on data. It encompasses various techniques, such as supervised learning, unsupervised learning, reinforcement learning, and more. In ML, getting…

The pursuit of accelerated business growth hinges on data-driven strategies. McKinsey suggests that companies who use consumer behavior insights strategically perform 85% better in sales growth compared to their peers. But, the traditional manual data preparation process, which often involves…

Did you know that marketing professionals alone use an average of 15 different data sources to collect customer information? While this may seem surprising, the predictions show that this number will increase to 18 this year, and that’s not even…