Category: Astera Data Stack

Over the last decade, data has been hailed as the new oil, the new gold, the new currency, the new soil, and even the new oxygen. All these comparisons drive home the same point: data is important. If you’re running…

Mergers and acquisitions (M&A) have become a stepping stone to corporate growth strategies. Companies worldwide are actively turning to these deals to expand market reach and drive financial performance. The latest data from EY-Parthenon confirms this trend, with M&A activity…

What is Data Governance? Data governance refers to the strategic management of data within an organization. It involves developing and enforcing policies, procedures, and standards to ensure data is consistently available, accurate, secure, and compliant throughout its lifecycle. At its…

Did you know gaining customer behavioral insights can increase sales by 85 percent and gross margin by over 25 percent? Customer data is strategic, yet most finance organizations use only a fraction of their data. Sprawling legacy systems, siloed databases,…

A Single Customer View (SCV) is crucial for optimizing marketing ROI from a tech standpoint as it consolidates data from diverse channels, offering a complete customer profile. In this ebook, we delve into the transformative power of a SCV for…