Purchasing decisions don’t occur in a vacuum. Before leads convert, they go through a buying process that includes anywhere from 7 to 13 touchpoints.

Today, organizations manage massive amounts of data from different departments and systems. Each department or location often handles its data separately. For example, they might store sales data in one database, employee information in another, and inventory records in yet…

AWS Aurora Database is a fully managed relational database built for the cloud and compatible with MySQL. It is widely used by modern enterprises to manage their transactional data. Amazon Aurora database utilizes Amazon’s unique, scalable cloud architecture to deliver…

Owing to their widespread operations, enterprises resort to different types of systems that manage heterogeneous data. These systems are connected via an intricately knit data infrastructure, comprising of databases, data warehouses, marts, and lakes, storing key pieces of intelligible insights….

Amazon Redshift is a cloud-based solution under the Amazon Web Services umbrella. The low maintenance requirements, scalability, speed, and efficient compression features make it a popular data storage option for businesses dealing with large amounts of data. To make data…