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Less than half of leaders believe their customer experiences are optimized. Why not? Often, businesses don’t have the necessary tools and technology to spearhead a data-driven customer journey. That’s why it’s crucial to create a customer journey map—you need to…

The rise of big data has been met with a commiserate increase in data storage and computing technologies that can scale effectively without costing businesses an arm and a leg. The decision to build a cloud data warehouse on Redshift…

Modern businesses now rely on accurate insights and data-driven decision-making for their strategic planning and growth. The growing importance of data warehousing and business intelligence and data analytics aptly shows how businesses use robust data management tools and analytics platforms…

The 21st century has been characterized by a massive expansion in the volume of data, owing to the increasing digitization in most industries and it has been accompanied by the growing popularity of outsourced data warehousing services.  The complex nature…