Category: Type

In the modern enterprise, the customer reigns supreme. Instead of building key brand differentiation based on just price, product, or services, businesses now compete on delivering seamless omnichannel customer experiences. Although putting customer’s evolving preferences at the center of business…

We are excited to announce the latest enhancements to Astera Centerprise 8.4, including new native connectors and bug fixes, in our September’20 release. Our end-to-end data integration platform empowers users to take control of each step in their data pipeline…

Businesses with global supply chains depend heavily on partnerships with local and regional vendors and suppliers to efficiently provide products and services to meet customer demands. These external partners help businesses access markets that would be challenging to establish presence…

Purchasing decisions don’t occur in a vacuum. Before leads convert, they go through a buying process that includes anywhere from 7 to 13 touchpoints.