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Well-planned and properly executed data preparation influences analysis outcomes and impacts downstream applications. When performed correctly, data preparation or preprocessing leads to high-quality, reliable data that turns into insights you can count on. Whitepaper Home / Whitepapers / 2023 Game…

Big data has taken the world by storm, and as enterprises worldwide scramble to make sense of it, it continues to hit hard. Given the amounts of data produced daily, not only are they overwhelmed dealing with it, but they…

The financial sector, particularly banks, relies heavily on accurate and timely data management.

Modern organizations must process information from numerous data sources, including applications, databases, and data warehouses, to gain trusted insights and build a sustainable competitive advantage. In a bid to quantify this, Market Pulse concluded through its survey that companies, on…

Introduced in 2012, Universal Analytics (UA) has been the backbone of web analytics for many years. The web analytics service came with various new features and capabilities. These included improved tracking of user behavior, offline interactions, and better integration with…