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A Single Customer View (SCV) is crucial for optimizing marketing ROI from a tech standpoint as it consolidates data from diverse channels, offering a complete customer profile. In this ebook, we delve into the transformative power of a SCV for marketers, offering insights into:
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A Marketer’s Guide to
Maximizing ROI with a Single Customer View
A Single Customer View (SCV) is crucial for optimizing marketing ROI from a tech standpoint as it consolidates data from diverse channels, offering a complete customer profile. In this ebook, we delve into the transformative power of a SCV for marketers, offering insights into:
- leveraging SCV for precision targeting
- enhancing marketing ROI with SCV
- building a strong SCV using a unified data architecture
Astera Data Pipeline Builder
Authors:
Ammar Ali
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