Customer intelligence analytics involves gathering data from customers to understand their buying habits, motivations, and preferences. It provides businesses with visibility into their customers’ needs and wants. By leveraging suitable analysis methods and data sources, companies can identify areas for improvement…

When it comes to cloud databases, Amazon Web Services (AWS) offers two popular options: AWS RDS and AWS Aurora. Both are extremely powerful services that offer many features and can scale your business. But the decision on which one to…

In 2025, the total amount of data stored globally is 200 zettabytes. For context, that’s enough to fill up 1 trillion iPhones. We get it. These numbers may sound overwhelming. But, with great data, comes great responsibility. Data’s real value…

In a world where data is king, we need to responsibly manage data more than ever before. Organizations worldwide are collecting and processing vast amounts of sensitive data. Therefore, it is crucial to have an adequate data stewardship strategy in…

Data has become an indispensable component of decision-making in all industries. Given the fluidity of the modern business environment and the tough competition, businesses need to make informed data-centric decisions on time.  That’s where Data as a Service (DaaS) comes into…