According to Google, nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels. Data is the driving force behind successful marketing campaigns and can make the difference between merely surviving and thriving in…

Every customer interaction, from an online click to an in-store purchase is part of the web of customer data. This web is a rich source of insights into customer behavior, preferences, and needs. The key to untangling this is Customer…

Every day, we hear news about data getting hacked or lost. Imagine losing data in this era where everything is dependent on it. That’s why investing in good data replication software is important to back up your data. Well, that’s…

What is a Star Schema? Introduced in 1996 by Ralph Kimball, a star schema is a multi-dimensional data modeling technique. It is the simplest schema type businesses use in data warehousing. Based on its name, a star schema is like…

Around 80% to 90% of the data that is produced is unstructured, i.e., it is not organized and lacks a predefined format. What does this mean for businesses? It’s a signal, loud and clear, that it’s time to embrace a…