According to Google, nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels. Data is the driving force behind successful marketing campaigns and can make the difference between merely surviving and thriving in…

What is Data Centralization? Data centralization is the process of consolidating data from multiple sources into a single, centralized location, usually a database, cloud data warehouse, or a data lake. Centralizing data makes it more accessible, secure, and helps achieve…

Every customer interaction, from an online click to an in-store purchase is part of the web of customer data. This web is a rich source of insights into customer behavior, preferences, and needs. The key to untangling this is Customer…

Today, APIs are everywhere —so much so that the global API market is set to reach USD 6263.00 million by 2028. Among the usage of APIs, API-led connectivity is a new approach, revolutionizing how systems, applications, and data interact. This…

With over 70% of customers emphasizing the importance of personalized offers in banking, it’s evident that people highly value tailored experiences from their financial institutions. However, despite this strong customer preference, only 14% of banks have embraced personalized banking. This…