Category: Blog

The ripple effect is like throwing a pebble into a pond. It starts small, with just a tiny ripple, but that ripple quickly spreads outward, touching everything in its path. The ripple effect is powerful because it shows how one…

Google has finally released its latest version Google Analytics 4 (GA4) as the Universal Analytics version is near to it’s sunset date. The new tool sports a new user interface and event-based data collection model, which means that every action…

As data warehousing technologies continue to grow in demand, creating effective data models has become increasingly important. In particular, optimizing online transactional processing (OLTP) data models—which define the structural relationships between normalized tables and entities—for efficient transactional processing is crucial.  However,…

For a long time, databases have been the go-to avenue for companies to store and access data. However, with the rise of big data, businesses of all sizes are rapidly adopting cloud data lakes as a cheaper yet highly scalable…

Big data has taken the world by storm, and as enterprises worldwide scramble to make sense of it, it continues to hit hard. Given the amounts of data produced daily, not only are they overwhelmed dealing with it, but they…