Purchasing decisions don’t occur in a vacuum. Before leads convert, they go through a buying process that includes anywhere from 7 to 13 touchpoints.

Category: Type
- Blog
Best Data Profiling Tools For 2024 + A Guide On Selecting The Right One
In a world that’s more connected than ever, data volumes within the enterprise and individual systems continue to rise, data profiling is as important as ever. While managing such a massive amount of data is tricky, there’s another big challenge: […]
- Blog
Top 15 Data Integration Tools & Software for 2025
Today, organizations manage massive amounts of data from different departments and systems. Each department or location often handles its data separately. For example, they might store sales data in one database, employee information in another, and inventory records in yet […]
- Blog
How Astera Helped Me Discover My Passion
Sanober Saleem, presently working as a Quality Assurance Lead talks about her journey at Astera Software that led her to discover her passion. In 2017, Sanober joined Astera Software as a Marketing Intern. Within the next few months, she realized […]